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HOT TREND: Go for yummy makeup

They have played with baroque, gothic and pop. Now all things edible are stirring the imagination of makeup experts, as they push creative boundaries by incorporating different elements of food in their art.

fashion and trends Updated: Jul 05, 2012 12:41 IST
Shara Ashraf
Fashion

Food-dressing

They have played with baroque, gothic and pop. Now all things edible are stirring the imagination of makeup experts, as they push creative boundaries by incorporating different elements of food in their art.

While gorgeous looking food is already a hot trend, and you see chefs creating stunning specimens of artistic food that you can devour with eyes alone, makeup artists too are tossing a little quirk into their art to create foodilicious imagery. UK based makeup artist Karla Powell says there’s nothing like food to fuel her imagination, and believes food inspired makeup is going to be a hot trend in the coming years.

Powell held an exhibition titled ‘Food for Thought’ last week at EB & Flow Gallery, London. Each of the images displayed makeup and hair that used food. The makeup artist came across a picture of a model with candy floss hair in a magazine and became obsessed with the idea of using food into makeup.

“For my first picture, I created candy floss hair and placed cupcakes on the model’s forehead. My friends loved it and I got inspired to do a whole project on food,” she says.
So, does her food-inspired imagery involve photoshop tricks? “Any editing is standard beauty editing, and we use the same techniques that we use for any other beauty shoot,” she says.

Powell judiciously picks up only those food items that work best for the camera. “Certain food items are camera friendly, such as strawberries, chocolates, oranges, grapes and even cream,” she informs. So, will this trend work in real makeup too? “Being a foodie is so cool now. Makeup artists across the world are using a food inspired coloured palette, and we might draw inspiration from food images and textures in real life makeup too,” feels Powell.

Caviar-inspired lips and nails are a big trend this season as brands launch caviar kits. An ad by Burger King Nether-lands features eye makeup that looks like a cheeseburger. Powell makes use of ‘photogenic food’ in her makeup techniques; (R) Powell’s sushi hairdo.