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How to shop for fashion brands online

fashion-and-trends Updated: Nov 04, 2010 00:44 IST

Hindustan Times
Highlight Story

Here are some tips on how to shop for brands online.



1. Genuine site:

Check the reputation of the site before you place your order online. Always check for the contact information and address to ensure it is genuine.



2. Double check:

Take a 360-degree view of the products to get a real feel of the fabric, style, colour, cut, etc.



3. Size matters:

Always check for an error-proof sizing system with a ‘how-to-measure-yourself’ guide and size charts that are specific to individual brands, to help people find their size in that brand. Also, the portal should provide the corresponding US/UK sizes for each brand.



4. Descriptive:

Always check for detailed descriptions of the product and tips before wearing the garment. Look for other fashion information, such as trends, etc., on the site or their blog.



5. Return policy:

There should an easy-return policy, especially for categories like apparel, where there could be fit and


size concerns. Also, ensure that what you are get is a original product.



HTC (With inputs from Ishita Swarup of 99labels.com)