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In a league of her own

Model Dipannita Sharma talks to Alice Pereira about launching her new modelling agency.

fashion and trends Updated: May 05, 2007 19:43 IST
Alice Pereira

They say modelling is a short-lived career and models need to look at other options to get it going. While other models don't mind doing the same stuff everytime, Dipannita Sharma is now investing her time and efforts in a modelling academy.

Need of the hour: Dipannita has been modelling for nine years and understands what it takes to enter the industry. "There is a serious dearth of models in India.. we lack the right kind of schools to enhance their talent," says Dipannita.

She will be heading Supermodels Reloaded with her partner Atul Kelkar, who's a producer and runs a media academy. "I always had this on my mind and wanted to contribute to the industry in my own way. But I couldn't have done it alone," she says.

Matter of focus: Newcomers in the industry take up modelling as a stepping-stone to an alternative career. No model today wants to walk ramps and bank on commercials all their life.

"I know there is a lack of interest and focus, but there are a variety of things to do with modelling as the base career. Wanting to do other things makes a model loose focus and that is what we will help them with," Sharma explains.

On the other hand she agrees that it isn't wrong to take another path, she insists models need to concentrate on modelling primarily to become supermodels.

Viable career Many models and choreographers have taken the path of training their juniors. For some the idea has worked, for some it hasn’t. Every year at least two or three new schools close down because models find it difficult to restrict themselves to a particular academy.

"I don't know why modelling schools have not worked in the past. But I've put thought and process into our curriculum," she ends.