From a public relations consultant to becoming the founder of the Mercedes Australian Fashion Week, the first fashion week in the Southern Hemisphere, Simon Lock has donned several hats in his career spanning over 25 years. The current creative director of Dubai Fashion Week and the CEO of Hong Kong-based Lock Group , Lock was in India for the 14th annual conference of International Foundation of Fashion Technology Institutes at Pearl Academy of Fashion, held in Jaipur, recently.
At his chattiest best, Lock talked about fashion and everything Indian — right from his favourite designers to his love for Indian culture and his favourite actor. “What I love most about India is the rich culture. Indian fashion has made a place for itself globally and Indian crafts are quite sought after abroad. But I believe the country has a lot more potential that has been left untapped,” says Lock. Among his favourite Indian designers, Manish Malhotra, Manish Arora, Rohit Bal and Sabyasachi Mukherjee top the list. “They are creative and think out of the box,” he says.
Lock, who also set up Singapore Fashion Festival and Luxury Week Hong Kong, and has been on the board of directors of Lakme Fashion Week in Mumbai, says, the biggest obstacle in promoting Indian designs globally is the absence of one consolidated fashion week in India. “Indian fashion weeks are scattered. The country needs to have one fashion week that showcases creations from all the designers,” he says. Coming together as a united entity will help international buyers as they will find it easy to choose from varied options. He also spoke about raising the bar in terms of infrastructure. “The infrastructure of Indian fashion weeks needs to be overhauled. They are no match with fashion weeks in Milan, Paris or New York,” he says. Ask him which Bollywood actor’s fashion style he admires, and he vouches for Aishwarya Rai. “Aishwarya Rai is stunning and holds her own style when she’s abroad for red carpet events,” he says.
All about Simon Lock
Simon Lock is the creative director of Dubai Fashion Week, and the CEO of Lock Group. Lock, who also set up the Australian Fashion Week, makes quite a fashion statement himself in skinny jeans paired with coats and nerdy glasses. In his free time, he enjoys skiing and surfing.