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India’s next top models

Their faces are everywhere and major brands are signing them up. These PYTs might soon give B-Town babes a run for their money.

fashion and trends Updated: May 14, 2010 02:15 IST
Rochelle Pinto

They’re raking in big-budget contracts and everyone from fashion magazines to brands is vying to get them on board. A new crop of modelling hotties is may soon make Bollywood starlets insecure.

Atul Kasbekar, whose Kingfisher Calendar invariably launches new faces, says, “Almost as a rule, the calendar sends models into orbit. Some of them may have even been around for a while, but they get tons of attention thanks to this. Ashika Pratt is a model who people didn’t even know of until she was featured on the calendar.”

Ashika Pratt is the reigning hottie of the modeling circuit and has snapped upbeautiful skin, contracts with Globus and Tres Mode shoes, to name a few. “I was one of the first to work with her. She has beautiful skin and the perfect combination of innocence and sexiness,” explains stylist Anaita Adajania Shroff. “She’s already very successful in print and I’ve seen her move in front of a film camera; she’s brilliant.”

Esha Gupta, sometimes likened to Angelina Jolie, is another ad favourite, already featuring in the Blender’s Pride campaign and waiting for her TV ads for Close-up toothpaste and Kaya Skin Clinic to be aired. The model rakes in a cool Rs 15 lakh minimum for a print ad. “I’m very particular about the work that I do. I don’t want to be like any other model,” she reasons. “I stood out on the ramp because I was shorter and didn’t have a flat iron-board body.”

Long-haired beauty Diva Diwan is a shampoo ad’s dream and has already been featured in Garnier’s ad campaign. “I love her, she’s so unconventional,” says designer Vikram Phadnis. “She has a toned body, and her long hair means she’s going to be grabbed for shampoo ads.”

Rounding up the fab four is Jyothsna Chakravarthy. Another magazine favourite, the green-eyed lass from Bangalore was most recently seen in a shampoo ad. “She has a South Indian urban look,” mentions Adajania Shroff. “Her long and lean frame also makes her perfect by international standards.”