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Indian designers going beyond fabrics

Indian fashion seems to be moving beyond fabrics as style experts are embracing sundry objects to express their creative talent.

fashion and trends Updated: Mar 14, 2008 11:12 IST

Candle stands, gift items, restaurants, accessories, lamps and artefacts - Indian fashion seems to be moving beyond fabrics as style experts are embracing sundry objects to express their creative talent.

"A creative person must always have the passion to push the envelope further and do something new every time. Otherwise, you are just an ordinary human being," said fashion designer Rohit Bal.

Bal has designed the restaurant Veda in the capital. And he is not the only one walking down an alternative style path.

Couture czar J J Valaya has joined hands with wedding planner Ferns N Petals (FNP) to design services for signature luxury wedding concepts. Designer duo Hemant & Lecoanet have put out a collection of accessories called LH. Amber Paridhi Sahai is designing a variety of gift items.

Manish Arora, who is doing shoes for Reebok, he wants to go far beyond clothes and also design lamps and ashtrays among other things.

Commenting on why designers move beyond fabric, Elisha W said: "That happens when a designer has been doing clothes for many years and is satisfied with it. Then she looks at other things to make the most of her creative skills."

And how does it benefit the style expert or the label?

"It has been happening across the globe. It increases the visibility of labels and helps it become a complete lifestyle brands that can cater to a wider customer base," Elisha said.

Gaurav Gupta, a fashion designer, said: "There is a dual effect, firstly the brand awareness among people increases. Also, it helps the designer make people aware about his sensibility via a lot of other mediums."

Pradeep Hirani, owner of fashion store chain Kimaya, said: "A designer plunging into designing products other than just clothes adds to the aura of the brand, making it bigger.

"This is another orbit where designers are naturally progressing and it indicates the evolution of the country's fashion industry."

Shedding light on another facet, Sahai said that in an extremely taxing industry it proves a stress buster.

"In this industry it sometimes becomes monotonous to keep doing the same things. One has to always come up with new ideas and work under a lot of stress. So designing something different proves a stress reliever and helps keep the ball rolling," Sahai said.

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