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Indian labels impress Britain

fashion and trends Updated: Jan 26, 2011 00:52 IST
Aroma Sah
Aroma Sah
Hindustan Times
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This time around, it was India that inspired Britain, albeit in a minuscule way. We are talking about the book British Asian Style Fashion & Textiles/Past & Present brought out by Victoria & Albert Museum (V&A), London. The book talks how South Asian textiles and styles have been shaping British fashion and dress for centuries.

The two designer labels from India that got featured in this special project are Gaurav Gupta and Little Shilpa. The rest are all British and of Asian origin.

Shilpa Chavan of Little Shilpa says, “I am honoured to be a part of this compilation. I have shown my work previously in V&A. When they approached me for the book and wanted to look at my complete body of work, I was only happy to oblige.”

Fully illustrated images

by the two designers have been printed in this 180-page fashion read. But how has Indian fashion contributed to the world?

Gaurav Gupta says, “A lot of people ask me what is Indian about my work and my answer is intricate detailing. India has excellent hand skills and various type of embroidery, which have given the West something unique to look forward to.”

It is also the interesting drapes, he says, that draw the world towards us.

But the picture is not as rosy as it seems. Chavan says, “The world is looking at India not as much for its fashion, styles, trends and innovations, as it is for our craftsmanship. We have just entered the global fashion scene.”

She adds, “My work looks a lot like installation, and that is probably one of the reason why they got attracted towards me.”