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It’s a numbers game

Between Rs 7 to 10 crore is being spent to make the Wills Lifestyle India Fashion Week (WIFW) bigger and better than the last season.

fashion and trends Updated: Mar 22, 2010 01:20 IST
Rahul Sabharwal

Between Rs 7 to 10 crore is being spent to make the Wills Lifestyle India Fashion Week (WIFW) bigger and better than the last season. The figures models flaunt here may be minimal but all other figures are clearly hitting the roof.

1,200 plates of food will be consumed everyday at the five-day event.
14,000 square meters is the area being occupied at NSIC Grounds, Okhla, for the Week.
130 designers participating, 75 showing on the runway, 53 models participating.
Number of buyers: more than 150 organisations.
Number of seats in each of the two Main Show Areas: 599.
Money being spent on models alone: Rs 1 crore.