As red carpets at various international high-glam events go green, designers in India are also doing their bit to further the eco-friendly cause. Designer duo Ashima and Leena Singh’s collection for the Wills Lifestyle Fashion Week, for example, is called ‘Go green, Go Delhi, Go hot.’
“We want to make Delhi green ahead of the Commonwealth games,” says Leena Singh. “In our collection, ‘Go green’ is [for] Delhi and ‘Go hot’ is [for] fashion,” says Leena, who has roped in member of Parliament Jaya Prada along with former cricketer Kapil Dev and chess champ Tania Sachdev to walk the ramp.
“Last season, we got Azhar and Rubina (of Slumdog Millionaire fame) and that helped raise awareness about slum kids,” she says. The current collection takes inspiration from nature and uses floral prints like lotus, rose poppies, peonies and embroideries in abundance. The colour palette is bright green, coral, pink, blue and peach. All designs were first hand painted by Ashima before being developed into prints.