JLo to stop clothing line
The singer has banked millions from merchandising and brand deals, launching the Sweetface range in 2005 as a streetwear spin-off of her original JLO collection.fashion and trends Updated: Jun 25, 2009 15:32 IST
Hollywood actress-singer Jennifer Lopez will stop producing her clothing line once the spring collection hits the stores.
The Jenny From The Block hitmaker has banked millions from merchandising and brand deals, launching the Sweetface range in 2005 as a streetwear spin-off of her original JLO clothing collection.
But, despite the line's popularity with fans, Lopez has confirmed work on future designs will come to a halt while the future of the brand is reviewed, reported contactmusic.com.
The Spring 2009 collection will be the company's last for the foreseeable future. "In light of new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view," read a statement issued by Lopez.