Kabhie khushi, kabhi gum boots
Buy yourself the most happening footwear for the monsoon.fashion and trends Updated: Jun 21, 2010 15:46 IST
The monsoon has finally arrived and it's time for some rain shopping. Sure, there are the gazillion styles of umbrellas and
raincoats, but close on the heels are gumboots, which became popular last season but didn't stick around too long. This year, select stores that are stocking the footwear seem almost certain they will sell out.
Shazia Gala, owner of H2O, a store in Bandra, says, "We stocked about 100 pieces last year mainly for June and July because wearing them had become a fad. This year, it has returned in full swing - men, women and children are all looking forward to them."
The boots are available in solid colours - yellow, red, pink, blue and green - or with prints like polka dots, checks, stars, cup cakes, random patterns and military designs. Some stores stock only solid colours, some prefer only printed ones, and some stock both.
Said Swati Shah, a partner in the store Besos, Bandra, "We have already sold out. The next batch has been ordered and should arrive any day. Within a week or two, we have sold over 15 pairs of boots." Shah claims that her choice to stock only printed boots is a wise one. "We don't intend on stocking solid coloured boots because we don't want everyone to be seen wearing the same boots. We feel printed boots stand out," she adds.
Although these boots are primarily being promoted as a style statement, not only do they protect your feet from getting wet but also reduce the chances of rainwater-related infections. However, since they are loose at the shin, the chances of water seeping through are high.
"Last year we didn't stock any. I think the style has caught on more this year. We've managed to sell about 20 pairs in two weeks, which is good," said Richa Arora, marketing head of Tresmode, a French footwear brand. Their versions are available in translucent pink and blue with star prints.
WHERE TO BUY
* Tres Mode (Rs 1,990) at Palladium, Chembur, Bandra and Vashi.
* Besos (Rs 1,200 to Rs 1,500) at Bandra and Breach Candy -
* Metro at Bandra, Colaba and Andheri
* H2O (Rs 1,050 to Rs 1,250) at Bandra
* Al’s parlour (Rs 750 to Rs 2000) at Bandra
* Lords at Bandra and Colaba
* Bombay Electrik at Colaba