Keep it funky: Ayesha Kapur | fashion and trends | Hindustan Times
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Keep it funky: Ayesha Kapur

fashion and trends Updated: Nov 18, 2010 20:10 IST
Sonakshi Babbar
Sonakshi Babbar
Hindustan Times
Highlight Story

If you are young, restless, and want to be yourself, accessories brand - Ayesha is your jewellery mecca. Ayesha Kapur, who dazzled all with an award-winning performance in

Black

is back with her very own jewellery line - Ayesha. Unlike many fashion stores, this latest entrant exudes a fresh design palette at pocket-friendly prices - all the more reason to take your pick and step out in style.



Ayesha - the brand


Talking about how it all started, the young founder of the brand revealed, "Ayesha started off as a little corner in Casablanca - mom's (Jacqueline Kapur) departmental store in Pondicherry. We shopped, scouted for new stuff, came up with our designs and Ayesha happened. We wanted something new and funky, we kept in mind that every gal is young and wants to have fun." So was it all her hard work? "Oh no! I have given my inputs and designs, I kept myself aware of the trends, if I saw something that's cool, I would discuss it with mom and our team of designers, so it's a collaborative."



AyeshaKeep it funky

The trendy fashion-stop - Ayesha is fun, flirty and feminine. You need to have the right spirit to wear Ayesha. With eye-popping bling, beaded jewels, timeless pearls, chunky rings, feather hair-bands, gold & silver adornments, the store offers something for everyone. "We have some real silver and pearls, even older women can come and shop here, Ayesha has a lot of variety for everyone and for every mood," says the actress.

The 60s are back
Love, peace and flower motifs bring alive the 60s look. With polka hair bands, crochet headscarves, peace bracelets, and heart-shaped earrings, the collection brings back the 60s with a whiff of modernity. "The retro look is very in, young people really like that. I love it, it's very fun and funky." The designs are very feminine but they maintain their bohemian spirit. Chunky bangles, funky shades and colourful hair bands - take from the retro shop create a statement-worthy retro ensemble.

I make boys cry
No, this is not what Ayesha does, however much she 'wish I could'. This is in fact one of the funny sayings on a laptop bag. "The phrase on the bag isn't my life's philosophy, I like to dress punky and its just fun to carry such bag, I won't really go around making boys cry!, she quips. Glued on to the pop-art phenomenon, the brand took the pop-art road to mix quirky sayings with an interesting imagery. "A lot of designs have a pop-art-ish look. There's a bag with the image of an Indian prince but we've added little sequins or a funny saying to make it more fun. We have mixed traditional with modern, to get a unique look for our designs," revealed Ayesha.

Acting is my passion

With a national award in her kitty and her own fashion brand, the young diva is ready to roll. On the acting front she says, "I have auditioned for a couple of roles, I'm just waiting for a reply." Even after a successful jewellery launch the young diva hopes to pursue her acting dream, "Designing is fun but acting is a passion, it Ayeshastarted when I was nine years, and if given the opportunity, I would love to do it. Designing and acting are different parts of my life, they give me equal satisfaction. I won't mind doing both, after all my personal motto is - aim for the stars!," she says with a laugh.
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