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Kids catch the fashion bug

Child is the father of man. Seems so true today! Cute is out of the dictionary of kids’ wear. Hot & trendy is their latest fashion mantra, writes Archna Matharu.

fashion and trends Updated: Jan 30, 2009 20:07 IST
Archna Matharu

Child is the father of man. Seems so true today! The little generation is turning smarter than its predecessor in every possible way. Not only do today’s kids have a mind of their own, they even dare to dictate what they want to wear. They are increasingly getting fashion conscious and spell out their likes and dislikes in everyday wear.

This fast-emerging trend is evident from the increasing number of brands that offer exclusive kids wear. One can find ample showrooms across the city offering clothes for kids. The variety is so extensive that the choice becomes rather tough at times.

“These days, parents as well as kids have become very particular about what to wear. Earlier, stores carried limited collection of kids’ clothes. But nowadays, with exclusive stores coming up, the number of options have increased,” says Bhupinder Singh, manager, Catmoss.

Hot & trendy
What is interesting to note is that every new fashion trend available for youngsters, finds its place in the kids range as well. These young guys and gals are no longer interested in carrying a cute look. They replicate all the hottest trends of the season. “The variety available is so extensive that at times choosing a garment for my kids becomes really difficult. What adds to this is the fact that even the kids are very fashion conscious. They know exactly what they want and become stubborn on buying that,” says Ruchika Mehra, mother of two sons.

So for the city lads, a wide variety is available in formal as well as casual wear. “For the boys, long coats are very popular this season. They are available in different colours and have good demand,” informs Singh.

For the athletic look, other than the regular t-shirts, kids can adorn shirts with ties or a combination of shirt with collared t-shirt, double sleeves, sweat shirts, etc. In formal wear, kids can buy waistcoats, coats, and jackets.

Films & TV inspire
“Boys no longer want clothes that give them the look of a kid. They imitate all trends that they see in movies or on television. Even my daughter is so influenced by television serials that she demands clothes shown in it,” says Amandeep Kaur, mother of two kids.

A similar type of tendency can be seen among young girls as well. And in order to cater to the demand of this fashion conscious lot, there are options in both Indian as well as Western wear. Traditional clothes like suits, ‘sarees and lehngas’ are available in small sizes.