It's time for the tiny tots to show off their style with leading fashion designers coming together for a luxurious brand exclusively dedicated to 'kid couture'.
'Kidology', aims to incorporate Western, Indian and fusion inspirations for young kids in the age group of 0-7 years and will showcase multi- designer outfits from fashion heavyweights like Ritu Kumar, Malini Ramini, Gauri and Nainika and Gaurav Gupta created especially for children.
"It's a first of it's kind thing in India, we felt the segment was in void. When I was in London the demands from kids for Play stations started changing to designer dresses and clothes because you don't get it here," Ankur Mittal, Promoter of Kidology said.
"Our logic is to provide kids with a style option. Our clothes will range from Rs 1500-8000 and there will be something for everyone," he added.
The designers will also provide clothing options for expecting mothers. "We have also launched handbags, headbands and a collection for expecting mothers for all nine months. The good thing about the maternity wear is you can wear it post-pregnancy as well," Mittal said.
Kidology also has an in-house German designer Maya Nocon, who admits that sizing was a big problem while designing for Indian kids.
"It's something new here and sizing was a big problem for me since sizes in India differ from their European counterparts," she said.