Let’s talk Business | fashion and trends | Hindustan Times
Today in New Delhi, India
Feb 23, 2017-Thursday
-°C
New Delhi
  • Humidity
    -
  • Wind
    -

Let’s talk Business

Now that I have taken a vow that I will no longer write on the developments taking place at the fashion kurukshetra in Delhi, let’s see what a fashion week can bring to a city. Vinod Nair tells more.

fashion and trends Updated: Mar 07, 2009 16:30 IST
Vinod Nair
Vinod Nair
Hindustan Times
Let’s talk Business

Now that I have taken a vow that I will no longer write on the developments taking place at the fashion kurukshetra in Delhi, let’s see what a fashion week can bring to a city.

Around the world, when fashion weeks take place, one of the most benefiting industry is the hospitality segment. Apart from some hotels being the venues for fashion shows, those visiting the host city also
occupy them.

A couple of seasons ago, I was in Paris at the time of the Paris Fashion Week. I found that every single hotel in the city was jam-packed with visitors. Even the premium hotels like the Plaza Athenèe, Le Bristol and The Ritz were occupied to the maximum.

Along with this, all the premium lounges, restaurants and clubs are also engaged with peripheral events like after-parties, workshops and seminars. Hundreds of litres of beverages are consumed in a span of five days and several caters engage themselves for F&B at the sites.

The flow of visitors here may not be of the same scale as of New York, London, Milan or Paris, but the hospitality segment in Delhi and Mumbai too get benefited when fashion weeks take place in these cities.

Then comes the people associated with fashion weeks. It gives additional employment to models, hair and make-up artistes, show producers and photographers. These are people associated with fashion. Even those who are not closely associated such as set designers, electricians, carpenters, printers, publicists, musicians, cabbies, security agencies, etc also come under the purview of beneficiaries during a fashion week.

Fashion weeks are events that can bring in all these benefits to the city as these are events that run into more than a day or two. No other event attracts such public attention. Similarly, fashion weeks also put the host city’s name on the global map as media professionals from around the world cover the event.

Fashion may be seen frivolous by most and a few fashion designers themselves who prefer to look only at their short-term gains, but the fact is that the industry, in its own way, contributes to the city. There are many fashion institutes in India that produce enough young talent in the country.

Not so long ago the fashion industry craved for support from the government and now it has that in the form of Fashion Design Promotion Council (FDPC). I think the time is ripe now to move forward and take the industry along…

Tata Tea’s Anthem of apathy
Partnered feature