Want to make a statement, or simply want to espouse a cause? Sport a slogan T-shirt, to express your philosophy. Quite many markets in the city stock up slogan tees in various hues. Worn mostly by college-goers, these T-shirts are instant attention grabbers. We take you to some markets, where you can buy such tees at reasonable rates.
The ‘baap’ of all flea markets in Delhi, Sarojni Nagar scores over others when it comes to slogan T-shirts. Almost all shops in here have these tees, available at Rs100-275. However, if you are not in a mood to browse, just enter the market, move straight and turn to your left twice to arrive at the alley that has stacks of these tees. At the beginning of the alley, you will see a 13-year-old shop that specialises in ladies T-shirts. The shop has no name, but the owner, Lalji Prasad, certainly knows his trade.
“We have seen the rise of slogans T-shirts”. But why does he trade only girls’ wear? “Boys usually don’t have the patience to read the whole slogan,” he quips. Bright and feminine, these tees are available at a very decent price (Rs125). You can also go to Shop no. 44, which is just across the road. Here, a great variety is available between Rs100- 250.
This market is frequented by tourists and college-goers, and slogan T-shirts are quite a popular pick here. The flea market of Janpath has exclusive collection of ‘Being Human’ tees that can be bought at Rs120-150.
If you want more variety, you can visit the adjoining Tantra or 1469 store. At Tantra, you can buy from a wide collection (Rs399 for guys’ tees and Rs345 for girls). “The slogans we include are witty, humorous and captivating,” says the shop manager, Anil Nayak.
Tee with religious messages, such as Om sells the most, he adds. At 1469, you can pick tees with slogans written in Punjabi script. Priced between Rs444-725, this shop is also a big hit among tourist. The slogans here are simple and original. Chak De Phatte and 'Proud by birth, Sikh by Choice' are the most popular slogans. You can also get your tees customised at Rs1,000- 1,200 at this shop.
Lajpat Nagar Market
A tee with the slogan 'It’s my life, don’t mess with me,' was displayed along with other T-shirts in Lajpat Nagar market. This market boasts of attractive, catchy slogan T-shirts in various fonts and shades.
Although available in every nook and corner, the choice however, is a little limited when it comes to the designs. 'Being Human’ tees rule this market.
“I saw Salman Khan and other actors wearing this kind of T-shirts, so I wanted to buy it,” says Kailesh Dutta, 23, a shopper. These tees are available between Rs150-275.
How it all started
The first slogan t-shirts were sold in the 60s, in London. In the 70s, shock tactics prevailed with political and pornography t-shirts gaining popularity. In the 80s, slogan T-shirts reached a saturation point because of one woman: Katharine Hamnett. The "58% Don't Want Pershing" t-shirt became a rage back then. She went into pioneering some of the most popular slogan T-shirts. Many of these had political messages. At the turn of the century, T-shirts with humorous, comic and ironic slogans became more popular, aided by the vast number of celebrities, who sported them.
Quoted: Rs250- 450