Today, the 10th edition of India’s premier fashion week begins. Every fashion week I ask myself that one crucial question – “What’s new this time?” Well, for starters there is the new venue: for the first time the Wills Lifestyle India Fashion Week, held under the aegis of the Fashion Design Council of India (FDCI) is being held at Pragati Maidan.
Apart from the new venue what else can we look forward to? The Hi-5 series of shows is definitely one. It starts from the second day and includes names like Prashant Verma, Abhijeet Khanna (Risa) and Drashta Sarvaiya.
The event will be kick-started with Rajesh Pratap Singh’s collection today at 3 pm. It couldn’t have started on a better note, because this is one designer who never disappoints.
Rohit Bal will also unveil his finale collection. Though I am yet to understand the concept of a ‘finale’ at a commercial event like a fashion week, I have seen in the past that this is one of the much-awaited events.
Since Rohit Bal is good enough to draw an ocean of people to his shows, his name plus the finale is bound to create a fashionable havoc at the show venue. Hopefully designers taking part in the event will have their Look Books and Line Sheets ready. These are the tools to be equipped with which buyers and the media can do their job well.
As for the event itself, I feel it would have been better had the organisers kept in mind the international fashion week calendar while freezing the dates for WLIFW.
This time, the event dates will clash with that of Mercedes Benz Fashion Week in New York. And that, I think, is not very good for India internationally. This extra bit of planning would have ensured international attention.