Botox, lip augmentation, face lifts...with the Lakme Fashion Week which started on Friday, models have been making a beeline for beauty clinics for quick fix treatments to make heads turn.
"There has been a steep rise in the number of models coming to me for cosmetic treatments in the last 10 days. Most of them want to take care of their look before the Lakme Fashion Week," cosmetologist Rashmi Shetty told IANS.
"This is the modelling season. All models want to get their faces cleaned, treat their under eye skin and take care of their frown lines," she added.
Modelling is such a profession that models are expected to glow and shine all the time.
According to cosmetologist Falguni Shah, the number of models coming to her at this time has increased in the last three-four years.
"Earlier, models used to approach us mostly for hair removals and tummy tucks and liposuctions, but now they go in for a lot more.
"This is probably because earlier they were just concerned about how they looked on the ramp, but now they get clicked a lot, so they don't want any scar and don't want to look tired in the pictures," she said.
Looking good is not easy for models who face several skin problems. For instance, due to the constant pull of the skin, there are active wrinkles on the face. These are called frown lines.
When models pose on the ramp, the flash of cameras and harsh lights also lead to frown lines. To get rid of these, they usually go in for Botox, which helps them get a fresh look.
They also have sunken eyes because of fatigue and it gives a very tired look. This is a common problem among models due to their tight schedule.
Hence, they go in for fillers that help in rejuvenating under eye skin and covering stress levels.
Other quick fix procedures in demand are higher cheek bones, lip jobs, eyebrow shaping, skin rejuvenation and jaw line shaping.
"The most sought after procedure ahead of such occasions is Botox treatment to get rid of frown lines or other wrinkles and age sign on the face. Then comes procedure like lip augmentation and face lift through dermal fillers," said Surjeet Kaur Bava, cosmetologist at the Ultra Slim Laser Clinic.
Apart from these, one treatment that has really caught on among models is Botox treatment for the neck.
"Models have to wear a lot of off-shoulder dresses. In such a situation, it is important for them that their neck looks beautiful.
"For this they have started going for Botox treatment in the neck area, which is a relatively newer concept. After the treatment, the neck looks longer and slender," said Shah who gets close to three-four cases every day.
This treatment costs close to Rs.8,000-12,000.
"We are in the show business and we have to look our best at every public appearance. And occasions like Lakme Fashion Week are really a career turner for many. So we just can't afford to leave any flaw in our beauty. It has to be at its best," said a model on condition of anonymity.