Model-turned-actor Lisa Haydon is collaborating with global lifestyle brand Sher Singh, to launch their first capsule collection inspired by her style. On Tuesday, Sher Singh unveiled its spring collection online.
Playful, in pastel, coral and tan, some of the dresses have lace embellishments and can be paired with boots and jackets. “It can be interpreted as flirtatious, funky or corporate depending on your personality,” points out Lisa, who’s hoping to come out with her line in April. However, Sher Singh and Lisa have already launched a collection of her favourites that are available now.
Explaining their choice of Lisa, Sanjay Guleria and Sonny Caberwal of Sher Singh reason that she has a global fashion style with a distinct Indian identity. Describing her personal style as feminine, but not girly, simple yet trendy, Lisa says she loves silks, beads and embroidery with a little leather thrown in.
“Bohemian, jersey for comfort wear and structured cuts, I love it all,” she smiles. “My personal style is the way I’d put an outfit together.” The line will not have completely Indian pieces, but will borrow elements of Indian fashion through buttons, embroidery, colours, dyes and fabrics.
This is the first time an Indian actor is designing her line internationally, along the lines of celebrities such Kate Moss, Sarah Jessica-Parker and Jenifer Lopez. And Lisa, who will be developing a new women’s line every season, admits it’s a “great feeling”.
The collection will be available online on www.shersingh.com and Lisa admits that one of the perks is that Sher Singh being an online shopping portal, which means all clothes are available to an international market interested in what India has to offer as well as fashionistas in India.
The supermodel, who debuted in Aisha (2010), was seen last year in Sanjay Dutt’s Rascals and is doing a Telugu film, Rachaa, this year, says she’s hopeful of starting on a new film soon: “And when I do, I'd love to wear my own Lisa for Sher Singh clothes.”