Ever stared at your wardrobe wondering how to style that jumpsuit for a night out in town, or what jewellery works best with a bejewelled sling bag?
Now, all you need to do is fill in a questionnaire and seven stylists at Snob Box, a personal styling service for women, will put together a new look for you — and send it to you in a box. The box includes five products — clothing, jewellery, belts and bags; users aren’t aware of what items they will receive which forms the ‘surprise’ element of the box.
Snob Box, started in October. “We wanted to solve problems every girl faces — what to buy, where to get it from and how to style it. And we threw in a surprise element because who doesn’t like surprises?” says founder Harshal Shah, who also runs a broking firm, Arihant Broking, in Mumbai.
Prachi Deval, 26, a dentist from Mulund loves her surprise boxes so much, she has ordered three since 2015 — the first was a ‘trial one’, the second was for a New Year’s Eve party and the third was to find an outfit for her birthday. “I enjoy fashion, but I don’t have enough in me to combine outfits and make a new look. It’s great that I can get a stylist to put it together for me,” she says.
So far, she has received a red skater skirt with sequins since she wanted some bling, a red peplum top, a black layered top, rings, a convertible black bag and a pearl top among others, spending from Rs 3,500 to Rs 7, 000 for the boxes; she returned a few items because of size issues.
There are six budget categories — starting at Rs 3,500 and going up to Rs 10,000 plus, and a two-day window for returns, and delivery takes eight working days. The service is available in Mumbai, Pune, Delhi and Bengaluru.
Snob Box prides itself on its attention to customer’s personal choice and taste. Users have to fill in a long questionnaire before ordering their box. The questionnaire has eight sections and includes details such as size chart, body proportions, preferred looks, colour preferences and how much you would spend on a particular fashion item.
Kankana Damle, 22, a hairstylist from Mumbai has ordered from Snob Box four times and at varying budgets. “I’m usually a very picky shopper and like styling my own looks. But I like how precisely their outfits were — they kept all my choices in mind, the fit was good and they sent items you wouldn’t really find on the streets,” she says. Damle adds that although she is not a fan of big bags, she fell in love with a tan tote that was sent to her and has been using it regularly.
What: A service that sends a personalised, stylised surprise box of accessories and clothes to users.
Cost: Rs 3,500 up to Rs 10,000
Contact: 98190-95210 or Snobbox.com
The author tweets @djoiiii