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‘Look for genuine beauty’

Tired of plastic faces, photographer Vipul Amar captures real-life emotions...

fashion and trends Updated: Aug 15, 2011 14:03 IST
Priyanka Jain

Vipul Amar started his journey in photography without formal training in the subject. However, today he has a portfolio of celebrity and advertorial work to boast of.

He says, “I avoid plastic work and made up scenarios. I welcome concepts where the emotions are the real protagonist. My photographs are all about storytelling; the stories are created with the lights and shadows.”

He has a simple piece of advice to give to budding photographers: photography is an extension of both you and your subject. Knowing a little about them will help you see through and will help in achieving the most natural and spectacular expression.

‘Phoenix’
The lady in the photograph, until sometime ago, was suffering from paralysis for six years, and her jaw was stitched. From being bedridden, to becoming one of the most popular Flamenco dancers today, she has come a long way. We met for some 10 minutes during a shoot and I asked her to do something for me. This was the first shot, which was taken. Hence it’s named ‘Phoenix’ — rising from the ashes.

‘Stolen’
We were doing a high budget portfolio and the model was supposed to come to my house to sleepover, as we had to leave for the outdoor shoot early in the morning to capture some shots at sunrise. When she reached my home she realised she lost one of her big bags in all that rush. It had all her clothes. So in this picture she’s wearing the stylist’s top, my pyjamas and boots.

‘The Spirit’
This picture depicts the story of the human spirit. The model has tremendous spirit and charisma. Her vibrancy and aura could just consume one. She became the reason off late to bring back my candid side from the pile up of fancy work I had been taking up. With an in-studio photography set up, there are limitations, but the possibilities of lighting can help you overcome a lot. Practice with artificial lights and experiment as much. Let no one tell you this is right or wrong.

‘Waiting’
This picture depicts someone caught in the web of time from past lives, in search of a soul mate. It depicts the person’s urge to be united, while being separated. Though the union is there, it’s not really complete. The subject is waiting for the promise to be fulfilled.

‘Sometime’
There is no make-up styling or anything really, about this shot. It was taken at the crack of dawn. A common friend had taken me to her house where the wings were kept. We saw the prop and started taking some random shots with her and suddenly she had an emotional outburst. That’s when this shot was taken. It’s my favourite.

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