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Luxury index

New York-based Luxury Lab has released its second annual Digital IQ Index of Luxury Brands.

fashion and trends Updated: Oct 22, 2010 01:37 IST
Relaxnews

New York-based Luxury Lab has released its second annual Digital IQ Index of Luxury Brands. The luxury brands that ranked at the top of this year’s Index were Coach, Ralph Lauren, Louis Vuitton, Gucci, Hugo Boss and Burberry respectively. Coach received accolades for its buzz-worthy Poppy Project which connected 468 blogs and their readers through a web of poppies. Like a public art show, with each hashtag tweet on Twitter, the poppies grew.