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Macho enough for makeup?

fashion-and-trends Updated: Jun 03, 2013 01:42 IST
Snigdha Ahuja
Snigdha Ahuja
Hindustan Times
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Who said makeup was a prerogative only of ladies? We’re not talking about costume-y stage makeovers, but everyday makeup for men. From correcting uneven skin tone to elongating the lashes for a dainty look — the new macho is all about being groomed.

There have been iconic international artists like singer Boy George, who fearlessly dappled with pop eyeshadow and Aerosmith frontman Steven Tyler, who sported rockstar-perfect kohl-rimmed eyes. Men are now not only picking up from goth or punk sub-cultures, but proudly getting made-up, on a daily basis. Even though we don’t see many desi brands selling products that are dedicated primarily to men, there are many who still go for a quick revamp that goes beyond facials and threading.

“We do get male customers, and it is more common during the time of their wedding. Airbrush, microgranular makeup is popular — it is light weight and very fine. We even used gloss at times, which are mineral balms that give an entirely natural finish,” beauty expert Aashmeen Munjaal tells us. “The skin of men is different so the products that we use need to be sensitised to the fact. Correctors are available in the market and primer base helps in getting a healthy glow that many men want,” she adds.

Back home, the concept of subtle makeup for men might work, but we seldom see guys indulging in an eyeliner touch up before they step out. Nonetheless, daily makeup for men is easily available on the internet, including guyliners, manscara, bronzers and foundations. So if you thought twice before revving up your look, don’t forget there are millions out there doing it daily. So man up for makeup.

Daily makeup for men
Even though you might have to scour the market like a pro to find daily makeup for men, there are a variety of options available online, both high-end and cost friendly. International fashion and beauty labels like MAC, Chanel and Calvin Klein provide multiple options. You can also find a guyliner called Taxi, at for Rs 350 (approx).

A US-based website called also ships to India and it offers concealer sticks that are available in 16 shades, for R1,550 each. With all skin tones covered, it seems like a good option for covering blemishes and marks. Manscaras are also available across brands and multitude of colours, and you are sure to find your favourite too.