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Makeup becomes child’s play

With crayons, roll-on glasses and candy-coloured products, and comic characters as inspiration, cosmetic brands seem bent on making you feel younger than ever

fashion and trends Updated: Apr 25, 2013 18:55 IST
Shweta Mehta

As a kid, you may have patted on your mother’s compact and coated your lips with lipstick to look older. While you grew up, you realised that make-up does the exact opposite, wipe years off your face if applied correctly. But take a look at recent trends and you’ll notice that the focus is now not only on looking younger, but about feeling younger too.

LipsM.A.C recently launched their Archie’s Girls collection, with products that fit two broad categories, the diva Veronica and the girl-next-door Betty. And playing an important role in the sale of the products (in stores on April 26) is arguably the packaging, featuring candyfloss hearts, shimmer, tiny bottles and the characters’ faces. "It’s a collaboration that will resonate with different generations, youngsters who are reading the comics now and older folks who have grown up reading them. The packaging makes everyone want to own the products," says Sonic Sarwate, M.A.C senior artiste.

Meanwhile, Colorbar’s entire new range of applicators, brushes, nail files, sponges and the like, is in the brightest colours conceivable and Estée Lauder has embraced the roll-on gloss. Internationally too, brands such as Benefit and OPI have always relied on youthful packaging with cheeky taglines to increase sales. Clinique and Revlon have introduced tinted lip balms that look no different from crayons. It certainly looks like you will soon have many more such cosmetic toys to add to your collection in the coming months.

We got Sarwate to create two distinct day and night looks that keep with the theme.

Betty by day


Skin:


Fix +


Studio Moisture Cream


Prep+Prime Natural Radiance


Studio Finish Concealer


Mineralise Moisture Foundation


Cheeks:


Cream Soda Blush


Eyes:


Caramel Sundae Eye Shadow


Lord It Up Pearlglide Eye Liner


Opulash Mascara

Lips:


Spice Lip Pencil


Betty Bright Lipstick


Summer Sweetheart Lipgloss

Veronica by night


Skin:


Fix +


Complete Comfort Cream


Prep+Prime Natural Radiance


Select Moisture Cover


Mineralise Moisture Foundation


Cheeks:


Prom Princess Blush


Eyes:

Blacktrack Fluidline


Opulash Mascara


Lips:


Cherry Lip Pencil


Ronnie Red Lipstick

Archie’s Girls Opulash Optimum Black, Betty Bright lipstick