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McCartneys end London Fashion Week

fashion-and-trends Updated: Sep 21, 2007 20:10 IST

Reuters
Highlight Story

Stella McCartney, watched by her father Paul, wrapped up the most celebrated London Fashion Week for years on Thursday with the first catwalk show of her sportswear collection.

But instead of showing adidas by Stella McCartney on a runway, she converted a west London fitness centre into a newly turfed mini golf course complete with pond, benches and ice cream van.

Models played tennis, golf, went jogging or just lounged in cutaway swimsuits while the fashion elite partied beside them, celebrating the end of the six-day event. Tennis skirts were short and flirty, jogging tops and golfing shorts tailored and cut close to the body, perfect for casual wear as much for a trip to the gym.

"With Stella we had a clear target - to make the Adidas women's collections more appealing," Adidas Chief Executive Herbert Hainer told Reuters before the show.

McCartney will show again in two weeks time when she unveils her luxury Stella McCartney brand in Paris, the last stop in the twice-yearly fashion circus that started in New York last week.

Her London show was a fitting end to a fashion week that veered from the commercial to the weird and wacky and back again in a way unthinkable at its more established and glamorous rivals Paris, Milan and New York.

The event had more international fanfare than ever this year with McCartney, Matthew Williamson and Luella, three of Britain's best known and most commercially successful designers, returning from New York and Paris to stage one-off shows.

A surprise gig by U.S. singer Prince at Williamson's show added to London Fashion Week's lustre.

It also had a clutch of young talents - Christopher Kane, Marios Schwab, Gareth Pugh and Danielle Scutt among them who were applauded by fashion editors while designing clothes women dressing for everyday may find difficult to wear.

The star turn at Gareth Pugh was a shawl made of fake white mice in mink, while Scutt in her first solo catwalk outing introduced models in patent bondage-strapped animal prints.

"The most exciting thing is the young designers," Hilary Alexander, fashion director for The Telegraph newspaper told Reuters TV. "But the most important thing about fashion is it should be fun". Milan Fashion Week begins on Monday".