During Diwali, we’ve already seen Prime Minister Narendra Modi’s face on the packaging of sweets and firecrackers. On Independence Day, shops were selling kites that had his picture on them. Now, the latest is a sari blouse.
Bright saffron in colour, with golden motifs and even an anti-corruption message on the sleeves, these blouses are currently all the rage at New Delhi’s GK-I M Block Market, but given their popularity, expect to see them in the city soon too.
“Yeh Modi blouse request pe banaayein hai humnein (We have made these blouses on request). Samajh lijiye experiment hai. Ladies ko trendy aur jo charcha waali cheez hai voh pasand aata hai toh yeh style aajkal chal raha hai (Consider this an experiment. Ladies like to wear something trendy and topical; this is one of the most upcoming style statements),” says Mohammed Irshad, one of the tailors who is creating these blouses.
Priced at `1500, the blouses have paper cut-outs of the PM stitched on the netted front, back and shoulders, and the text reads, ‘Narendra bhai congratulations’ and ‘Time for change. Time for Modi’.
“We only follow the latest in fashion. There are Bollywood inspired cholis so why not ministers,” adds Irshad.