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Money matters

Designer Anupama Dayal’s Summer Resort collection at LFW fetched her orders worth Rs 60 lakh. Dayal, who is now showing her Autumn/Winter line at WIFW, reveals that she gets more orders from the stalls at the WIFW.

fashion and trends Updated: Mar 25, 2010 00:45 IST
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Designer Anupama Dayal’s Summer Resort collection at LFW fetched her orders worth Rs 60 lakh. Dayal, who is now showing her Autumn/Winter line at WIFW, reveals that she gets more orders from the stalls at the WIFW. “Delhi has traditionally been the fashion hub because most designers are based there.

That’s the reason why most buyers flock fashion events at the capital,” says Dayal.

Her suggestions — Mumbai should pay less attention to Bollywood. Delhi could improve its organisational skills. Designer Hemant Sagar feels the fashion market in the country is not mature enough yet. “I got zero business from my shows at the recent LFW and previous shows at the WIFW too,” he rues.