More than just pret: It's all about the democracy of design | fashion and trends | Hindustan Times
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More than just pret: It's all about the democracy of design

While Carrie Bradshaw from Sex And the City made an entire generation of girls lust for more than just prêt, a melange of high-street and high-end fashion, available at the touch of a button, has brought on a consumer revolution and a spurt of new-age Carries.

fashion and trends Updated: Apr 24, 2015 15:32 IST
Snigdha Ahuja
From-L-to-R-Dianna-Argon-Sarah-Jessica-Parker-and-Deepika-Padukone-in-Giles-Deacon-creations
From-L-to-R-Dianna-Argon-Sarah-Jessica-Parker-and-Deepika-Padukone-in-Giles-Deacon-creations

In Carrie Bradshaw's world, skyscraper-heels and daily couture was just a way of life. While the Sex And the City character played by actor Sarah Jessica Parker made an entire generation of girls lust for more than just prêt, a melange of high-street and high-end fashion, available at the touch of a button, has brought on a consumer revolution and a spurt of new-age Carries.

Designer Giles Deacon is one such British fashion frontman, who is taking this 'design democracy' forward. "It's all about providing the best fabric, product and designs by putting a lot of thought behind them, all created by a skilled team. That's the exciting thing about high street - the existence of attainable yet high-end ready-to-wear. It's all about the democracy of design," said Deacon, who is in India, to launch an exclusive womenswear collection for online fashion portal, Koovs.

The designer is also popular for dressing many gorgeous women in Hollywood - from actor Gwyneth Paltrow, and singer Rita Ora to recently, our very own Deepika Padukone. When we asked him about his tryst with India, he told us, "I know about the work of Manish Arora and Péro. We also visited Sabyasachi's store, one of the most beautiful stores that I have seen in the world."

Finishing with a quick and simple mantra for those who inspire to make it big in the industry, Deacon said: "Work hard and be nice to people, because you might meet them at different stages in life. Also, always believe in creativity."