Music channel MTV India, which has a variety of merchandise and consumer products for its viewers, has now launched a range of six distinct fragrances.
The channel has a range of footwear, innerwear, lingerie, adventure bikes and eyewear and now it has collaborated with Global Fragrances for the scents.
"The launch of MTV range of fragrances marks our entry into a serious and significant category - personal care. This is a range that truly embodies the MTV attitude as well as the aspirations of Indian youth," Sandeep Dahiya, senior vice president - consumer products, Viacom18, said in a statement.
The range comprises body sprays and eau de toilettes (EDTs), which are davailable for both men and women.
Fruity, lemon, flowery, woody, spicy, citrus, musky and aquatic scents available. The body sprays are priced at Rs.150, while the EDTs could be bought at Rs.499.