India’s king of quirk, Manish Arora is all set to show his collection at the Lakme Fashion Week (LFW) in Mumbai, to be held from 16-21 September. The designer has been skipping the runway scene in India for a few seasons now and so one is bound to ask him why he chose Mumbai over Delhi.
Arora says, “I have not done a show in Mumbai for a very long time. IMG approached me to do a show with Philips this season. Philips is a very interesting brand, which is why, I was intrigued to do this. I am currently a part of the FDCI. As I will be showing my spring-summer line in Paris on September 30, it is not possible to show my current collections here. However, I do have a stand for my collections at WIFW (Wills Lifestyle India Fashion Week) each season.”However, the collection to be shown at the LFW is the A/W 10-11, the same collection that he has showcased in the Paris Fashion Week in March this year.
Arora says, “This way, we are able to show a collection, which is selling in our stores currently. The show will purely be for showcasing my creations. Most of our buyers place their orders in New York and Paris.”
Arora adds, “India is a very important market for me, we are making new collections each season for India. Also, it is a misconception that my label is not affordable. If there are few pieces that are expensive, it is purely for the amount of time and work that has gone in creating the garment. In fact, we have a complete new team in our office that is focussed on the new collection for the Indian market. This collection is very well-priced and is currently retailing in stores.”
On a closing note, the designer says, “It’s great to see our industry growing. The more, the merrier! But I still believe that there should be a centrefold, that is, one main fashion week to represent the entire Indian fashion industry.”