Mumbai gets eco-chic | fashion and trends | Hindustan Times
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Mumbai gets eco-chic

Start your personal fashion forecast for the year with a resolution to stay eco-chic.

fashion and trends Updated: Jan 07, 2011 16:14 IST
Hindustan Times
Fashion

You can start your personal fashion forecast for the year with a resolution to stay eco-chic. Since a growing number of Indian designers, lead by industry stalwarts like Lecoanet Hemant and Wendell Rodricks, have turned their attention to style that’s good to you and better for the environment, designer store Ensemble’s flagship Fort store, will host a fashion event on January 20 to promote eco designs, lasting till January 27.

Mumbai’s society favourite James Ferreira will be showcasing his designs along with younger names like Pero by Aneeth Arora, Rahul Mishra, Anupama Dayal and Small Shop by Jason and Anshu.

A portion of proceeds from the sale will go towards NGO Women Weave, headed by Sally Holkar, which aims to support women weavers in rural India and sustain organic handloom fabric.

Says Tina Tahiliani, executive director, Ensemble, “There is only a small percentage of people who are environmentally conscious. We feel we have the platform to reach out to them while increasing the awareness of the general public through fashion.”

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