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Mumbai’s brain drain

fashion-and-trends Updated: Oct 28, 2010 16:38 IST

Hindustan Times
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When inviting media to her show, Alpana of the Alpana & Neeraj duo commented, “We’re one of the few designers showing at WIFW this time.” With many of FDCI's usual suspects gone, even show timings have been pushed back from the usual 12 pm to as late as 2 pm. But making up for the absence of names like Rohit Bal, Suneet Verma, Anamika Khanna and Cue, are a host of young designers, who first shot to fame at Mumbai’s Lakme Fashion Week.

Rohit BalWhile Arjun Saluja of Rishta jumped ship a few seasons ago, he was followed by Anupama Dayal and Rahul Mishra. The latest to test the waters in Delhi are Aneeth Arora of Pero, Anand Bhushan, Nikasha Tawadey and Rimzim Dadu. Even veteran Krishna Mehta has set up a stall here, showcasing the collection she had on LFW’s ramp. "I always get orders in Mumbai, but I’m surprised that I'm still getting new orders at WIFW. There are definitely more buyers here," she says, adding, "I’m not sure whether I’ll shift permanently because being a Mumbai-based designer, moving to Delhi is not easy logistically. But let’s see."

Quiz Dadu and she puts it down to fashion seasons. While WIFW follows the international calendar of advance seasons, LFW shows collections of the current season. “In Mumbai this season, the theme was Winter Festive. I don’t do festive wear, so it didn’t make sense for me to show there.” For now, Delhi is where she plans to stay. “This format suits me better,” Dadu insists. “And since the response is the same as it is in Mumbai, I’m staying here.” Admitting that her most lucrative business comes from foreign buyers, Arora says her brand Pero is booming in Delhi. She reveals, “Lakme’s system doesn’t work well for me because I cater to international buyers who work six months in advance. There are more international buyers at WIFW, so it makes business sense for me to be here.”