International supermodel Naomi Campbell is all set to walk the ramp for Lakme Fashion Week for the first time ever on March 28. And she brings with her a bevy of international and Indian fashion designers to showcase their collections. Her charity Fashion for Relief, which was created in 2005, organises fashion shows and auctions and brings together the creativity and generosity of the fashion community in times of need. On this trip, her mission is to provide aid to the victims of Mumbai’s 26/11 terror attacks.
Christened Mai Mumbai [I am Mumbai], the show will see India’s best models, Bollywood stars, athletes and prominent social and business leaders strut the ramp in designer gowns and T-shirts to show their love for Mumbai and India. Naomi herself will be the showstopper of the event. All donated garments will be auctioned and proceeds will go towards helping victims of 26/11. Entry for the show will be strictly by invitation.
Anil Chopra of LFW says, “Mai Mumbai is a response to Mumbai and New York’s similar tragic incidents. And this is not an event where all celebrities are coming to showcase the designs... it’s more serious and for a cause where Indians are coming together for a cause shunning their celebrity status.”
US-based hotelier Vikram Chatwal will be presenting the show. After the event, Vikram is taking Naomi for the opening of his first hotel, Dream Hotels, in Cochin, where she will meet many Indian socialites and Bollywood stars.
Naomi Campbell’s charity presented a benefit fashion show during NY’s Mercedes-Benz Fashion Week to raise funds for victims of Hurricane Katrina. It also took part in London Fashion Week last year in aid of the White Ribbon Alliance for saving lives of pregnant women and newborn babies.