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New faces of WIFW unveiled

fashion-and-trends Updated: Aug 01, 2007 16:18 IST

IANS
Highlight Story

The upcoming edition of the Wills Lifestyle India Fashion Week (WIFW) will feature 10 aspiring models, including two from abroad, organisers announced here Tuesday.

The names were chosen after a contest 'New Faces Going Places'. The 10th edition of the fashion extravaganza, organised by the Fashion Design Council of India (FDCI) with the title sponsored by Wills Lifestyle of the ITC group, is scheduled for September 5-9. <b1>

The contest aimed at providing aspiring models a platform to kick-start their career. The new faces selected by a jury of experts for their attitude, confidence and poise are: Vasuki S. Sonali Sehgal, Shipra Malik, Praneet Grewal, Lisa Haydon, Heema Mandal, Esha Gupta, Barbora Brabcova, Jacqueline Fernandez and Diva Dhawan.

Three - Priyanka Shah, Garima Parnani and Donna Masih - were selected at the auditions but have walked the WIFW ramp earlier. Announcing the names, FDCI director general Rathi Vinay Jha said: "WIFW is a tremendous launch pad for new talent but also but facilitates employment opportunities.

"Models form an integral part of the fashion industry and are key players in making the business of fashion a success," she added.

Sixty aspirants participated in the model audition July 4, after which the number was whittled down to 18 and finally to 10.

Out of the five foreigners and a non-resident Indian (NRI) who participated in the audition, three have made the cut - Brabcova from the Czech Republic, Fernandez from Sri Lanka and Dhawan, an NRI from Britain.

"It gives us great pleasure to see the enthusiastic response to the model auditions. The auditions have drawn on fresh talent from across the country and even abroad and I am sure that the new faces unearthed during the auditions will go places," said Atul Chand, vice president, marketing, ITC's Lifestyle Retailing.

Some of the 10 models, who will walk the ramp, could well see their career graphs zooming as nearly a dozen 'Faces That Went Places' in the past three years have emerged from the auditions at previous fashion weeks.

They include the likes of Neha Kapur, Upen Patel, Piya Trivedi and Sonalika Sahay.

The auditions are among the many initiatives of WIFW organiser FDCI to broadbase the country's burgeoning fashion industry.

Among the other initiatives are a contest to select upcoming designers to showcase at the fashion week, a photography contest, fashion-related quizzes, and seminars and workshops on a plethora of issues relating to the industry.