Next time, less of Bollywood please!
Now that the Wills Lifestyle India Fashion Week (WIFW) has concluded, let’s have a look at what all things went right and what all went wrong on and off the runway.fashion and trends Updated: Oct 31, 2009 19:36 IST
Now that the Wills Lifestyle India Fashion Week (WIFW) has concluded, let’s have a look at what all things went right and what all went wrong on and off the runway.
For the first time, the event managed to see majority of collections where participating fashion designers put in a lot of creativity. They were not only wearable and well made, but can be hung on racks in any store.
Time management was another factor worth pointing out. While the event has had a history of shows starting late, this time WIFW, barring some sponsor shows, managed to start its shows without much delay. On the last day, since the first show started a bit late, the organisers started the second show of the day soon after the first got over and adjusted rest of the show timings.
Stalls were well organised, so were the designers and their price points, colour and size charts. Even with the event having the largest participation ever, the organisers managed it well. I was told that the backstage was also pretty much in order this time unlike the previous seasons. That’s good too.
On the flip side, though Pragati Maidan is a great venue, the officials there made it pretty difficult for every one to enter the area by asking them to use Gate 1 instead of Gate 3, which is on the main road. Some of the visitors, even with the car pass, were refused entry from the allotted gate. Those who managed to drive through were refused parking inside. I was told that the official responsible for this (I was told that it was some DIG) made things difficult for the organisers. Wonder what his ‘stupid’ agenda was!
Watch the season
As for the collections, I wonder how some were winter, when the theme allotted was summer. It will be nice for WIFW to stick to one theme.
Few of the new faces on the runway should opt for some other profession. Or should the blame really go to the model selectors? While one of them was completely out of shape, a couple of them appeared with body hair. All these were foreign girls. While seasoned face Lisa Hayden looked fit, Himangi Pate made a successful entry into the WIFW runway.
FDCI should only put deserving designers even in the sponsor slots. This time it seems that it got swayed with the Bollywood flavour and many designers introduced celebrities in their shows, often holding guests to ransom by starting their shows really late. This also resulted in crappy shows crawling into premium timings. This should go too. Why should you want to promote a Hindi film using the fashion runway? Bollywood obsession! Heck, I thought it was a fashion week!
Despite all this, this season it was a good event. Hope it will be even better next season.