Now, Indians want lip and genital lightening
White skin craze reaches just reached a new high. A new feminine fairness wash that promises to bleach the privates of troubled women, has already sparked fair amounts of liberal outrage.fashion and trends Updated: Apr 13, 2012 00:51 IST
The new feminine fairness wash that promises to bleach the privates of troubled women, has already sparked fair amounts of liberal outrage. Sadly, the much-denounced ad only highlights the country’s out-of-control obsession with light skin. Cosmetologists in the city report that key body parts people ask to lighten are the genitals, bikini lines and underarms.
“Earlier, requests used to be for areas like the knees, feet, elbows and the back of the neck. But now, I get maximum requests for underarms and bikini lines. People see ads by actors endorsing products that promise to lighten these parts, so they come to us for surgical Photoshop,” says Dr Rashmi Shetty.
Another area of concern for the modern Indian woman seems to be the colour of her lips. “We have people walking in asking us to make their lips pinker,” reveals Dr Viral Desai. “But the procedures are dangerous, and could result in patchiness and pigmentation.”
Dr Abhijit Desai of Evolve Spa is vociferous in his criticism of such procedures. “It’s sad that this craze has intensified because celebrities promote these insecurities. There is no medical evidence to support the fact that these treatments work. Only quacks will make these promises.”
Shetty, who invested in a laser therapy that was meant to achieve a lighter skin tone, adds, “I used it for about a year-and-a-half, but wasn’t happy with the results. These procedures don’t work.”