Now, jeans smell of raspberries on being scratched | fashion and trends | Hindustan Times
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Now, jeans smell of raspberries on being scratched

fashion-and-trends Updated: Jan 30, 2012 19:00 IST

Highlight Story

Naked and Famous Denim, the boutique jean world that makes glow in the dark jeans, has now come up with a pair of scratch-and-sniff, raspberry-scented jeans for 2012.

A coating of scented micro capsules have been baked into the Montreal company’s jeans and when they’re scratched, raspberry fragrance is released, Discovery news reported.

As for the scent fading, Naked and Famous said they’ve washed these jeans five times and they still smell fresh.

The denim by Naked and Famous, who pride themselves on using “only the most unique and rare denim fabrics from Japan”, is expected to cost somewhere in the ballpark of 140-240 dollars.

There is no word yet on what other scents might be available.