A new Rajasthani jewellery art form that is gaining popularity in India and abroad is inspired by Victorian designs. Called Sozo, this involves the blending of traditional Rajasthani jewellery art Thewa and Minakari with British designs of the Victorian era.
The name Sozo is derived from the Greek word for 'wholeness'. With this art, jewellers aim to create a new fashion trend while preserving the age-old crafts of the state.
"It is a wholehearted endeavour to preserve the glorified art of jewellery making and to enliven the bygone era by popularising the Thewa," said Justin Varkey, CEO of Jewel Ace International, the company responsible for creating Sozo.
Thewa, which is over 350-years-old, is an art form that fuses 23-carat gold with multi-coloured glass. A Thewa piece could take up to a month to complete. The motifs used reflect the culture and heritage of Rajasthan.
Minakari is another traditional type of jewellery where intricate and colourful enamel work is done on gold.
Sozo, which is available in over 75 designs, combines 14-carat gold, diamonds, precious and semi-precious stones, Varkey told IANS.
Varkey said the new form of jewellery was catching up fast with customers in India and abroad.
"We are getting enquiries not only from different parts of the country but from places across the world as well," he said. Varkey added that people in the US and the Gulf countries were expressing keen interest in his creations.
Said Khushboo Singh, an MNC executive here: "This style of jewellery which mixes traditional Indian art with the British style looks really good. It blends the mystical and the modern beautifully. It has designs inspired from natural forms and these collections are very elegant and feminine."
The Sozo pieces that are particularly popular are pendants, earrings, bracelets and cuff links, Varkey added.
Sozo can be enhanced with pearls, diamonds and other precious stones. The price ranges from Rs.4,000 per piece onwards, depending on the enhancements and embellishments.
"I love this style as the work on the mirror looks good and it is not that expensive too," said Radhika Jain, a jewellery lover.