Now, wear Suppandi on your sleeve | fashion and trends | Hindustan Times
Today in New Delhi, India
Jan 16, 2017-Monday
New Delhi
  • Humidity
  • Wind

Now, wear Suppandi on your sleeve

fashion and trends Updated: Oct 22, 2011 20:40 IST
Rochelle Pinto
Rochelle Pinto
Hindustan Times
Highlight Story

Even if you can’t tell the Green Hornet from Flash Gordon, there’s no reason you can’t be involved in the city’s first Comic Con, at least sartorially. Organic clothing company DoUSpeakGreen, which retails online, has tied up with popular Indian comic Amar Chitra Katha, to be their official clothing partner, releasing a line of T-shirts that bear the series’ most loved characters.

"The team at Amar Chitra Katha had approached us to design something for them before, so we had made limited edition pieces which went up for sale last week," reveals Shishir Goenka of DoUSpeak Green. "Then they told us that they would be participating at Comic Con, so we decided to expand the line, and make it available at the event itself."

The line features Gods like Lord Shiva and Krishna, along side characters from Indian history like Chanakya, all chosen because they are considered powerful masculine icons. T-shirts for kids feature characters like the bumbling hunter Shikhari Shambu and India’s most iconic sweet simpleton, Suppandi. "At the moment, we have nothing on offer for women," Goenka says, adding, "Since we settled on only a few designs in the beginning, we decided to rate the response and then decide on creating pieces for women. Though the T-shirts start from a size small to XXL and are fairly unisex in design."

Ask if they expect any trouble, given that India has not always been kind to those seeking to reinterpret its mythology, and he says, "We were very clear that the designs would only be released once they were approved of by the legal team. And we have taken pains to make sure they are non-controversial.