OMEGA introduces Ladymatic to India | fashion and trends | Hindustan Times
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OMEGA introduces Ladymatic to India

OMEGA exemplifies new age luxury and couture for the woman of substance and has introduced a new line of watched, Ladymatic, to India.

fashion and trends Updated: Nov 25, 2011 15:23 IST

OMEGA, the prestigious Swiss watch company, as part of its global launch unveiled its all-woman line of watches, Ladymatic, during a scintillating soiree in Delhi. True to OMEGA's quintessence this series blends grace, timeless design with OMEGA's groundbreaking technology, like never before. Choosing to revive the legendary name from the golden age, OMEGA takes a step ahead to infuse design originality and Co-Axial innovation to give an entirely new meaning to Ladymatic. These timepieces have been created to not only address woman's desire to own wristwatches that make profound fashion statements but are also equipped with the best series-produced mechanical watch movements in the world.



Announcing the launch of the new line, Mr. Jean-Claude Monachon, Vice-president and Head of Product Development, Omega said, 'Creating a timepiece that integrates innovative technology with stunning design always comes naturally to OMEGA, but keeping the aesthetic feel of the watch line in harmony with the brand essence requires the touch of brilliance. OMEGA's Ladymatic is a clear testament to this very fact.'



Mr.Monachon further added, 'We do hope to draw a clear attention to our women customers, who have been very key to our brand over the years. This is also an attempt showcase to the world what a mechanical watch for women should be in the 21st century.'



http://www.hindustantimes.com/Images/HTEditImages/Images/sonali-omega.jpgOMEGA Ladymatic comes in a host of variants, from high grade Stainless steel superbly crafted snow-set diamond bezel and diamond hour markers to red gold with diamonds.



In awe of the stunning timepieces Sonali Bendre Behl, actor and OMEGA's Brand Ambassador who was present at the occasion said: "The Ladymatic revels a slight hint of retro-modern style which is something that catches the eye almost instantly. Being an independent and new age woman I can truly identify myself with the Ladymatic."



Ladymatic will be available at OMEGA boutiques and key multi-brand outlets in select cities.



About OMEGA Ladymatic

The watches in the new Ladymatic line feature polished 34 mm cases with a distinctive ceramic ring between an outer decorative wave and the inner case body. The cases are crafted in 18 Ct red or yellow gold or in stainless steel.



The Ladymatic watches are offered with a choice of polished or snow-set diamond-paved bezels. The polished screw-in crown is either set with a BRILLANT OMEGA CUT diamond or is embossed with a polished OMEGA logo. The polished caseback has a sapphire crystal that reveals the movement that powers the watch. The best mechanical watch movement in the world The movement driving the Ladymatic watches is the OMEGA Co-Axial calibre 8520/8521. At its heart is the Co-Axial escapement, the component that in 1999 signalled a revolution in how mechanical wristwatches are made. Each movement is equipped with OMEGA's exclusive Si 14 silicon balance spring, an innovation that makes it more resistant to external shocks and environmental disturbances.



About OMEGA

OMEGA was founded in 1848 and is a company of the Swatch Group, the world's leading watch manufacturer. For more than 160 years the brand has been synonymous with excellence, innovation and precision. Faithful to its original pioneering spirit, OMEGA continues to make technical and watchmaking history with innovation in areas as diverse as sports timing, cutting-edge technology and design - qualities that led to the conquest of the oceans' depths and space. The brand has an unparalleled reputation for flawless sports timekeeping including, most notably, at 24 Olympic Games 1932. OMEGA recently extended its agreement with the International Olympic Committee through 2020.