One stop for 90 shops | fashion and trends | Hindustan Times
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One stop for 90 shops

fashion and trends Updated: Sep 07, 2011 13:24 IST
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If you couldn’t score passes for fashion week last month, there’s good news still. Design One, a charitable exhibition by the Sahachari Foundation, has brought together 90 designers under one roof, all offering specially-designed collections for the upcoming festive season.

The collective is rather democratic, with names like fashion designer Surily Goel and jewellery designer Bansri Joaillerie rubbing shoulders with organic design company Ethicus and NGO Shraddha Charitable Trust. Products featured will include western and Indian
garments, stationery products, jewellery and even chocolates. “We started with 70 designers two years ago, and this year we have 90 on board, including NGOs, who are given space to sell their products,” says Gauri Pohoomul, a member of the the foundation. “The NGOs bring on products they are trained to create, and despite being with other established designers, they manage to do quite well.”

While the NGOs are given space for free, the designers pay a fee for the stall space, which is then routed to charity. “This year, we are supporting the Apne Aap Women’s Collective, Bombay Society of Prevention of Cruelty to Animals and the Victoria Memorial School for the Blind. They are all worthy causes, and we will be taking up their projects one at a time,” Pohoomul adds.
Designer Kiran Jaisinghani, who will be showcasing a festive collection from her brand Myoho, says, “The kind of clientele that walks into Design One is the kind we cater to. It allows you to get better feedback and lots of table sales. This time, our line is ideal for Diwali festivities, featuring embroidered pieces that women can wear to
special dinners.”

Assuring that the event is free and open to all, Pohoomul adds, “We tell all our participants to present fresh collections, which are price sensitive. It’s unlikely you would find the kind of products available here,
anywhere else.”

what’s in store Designer clothes Vizyon Myoho, Ethicus, Laila Motwane designs jewellery, Bansri Joaillerie, Falguni Mehta, Renu Javeri.


Ahilya, Victoria Memorial School, Shraddha Charitable Trust.