Pantaloons, Femina Miss India join hands | fashion and trends | Hindustan Times
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Pantaloons, Femina Miss India join hands

Pantaloons and Femina Miss India have come together to sponsor the 44th edition of the beauty pageant.

fashion and trends Updated:

Apparel brand Pantaloons and Femina Miss India - two giants of the fashion industry - have come together to unearth the most potent combination of beauty with brains in India.

The Femina Miss India pageant, which has gifted the fashion fraternity beauties like Sushmita Sen, Aishwarya Rai, Lara Dutta, Priyanka Chopra and Dia Mirza will continue to represent India at international beauty pageants this year as well.

"Over the years, Femina Miss India has been the platform for Indian beauties to enter the world of fashion and glamour. We are delighted to enter the 44th year of Femina Miss India in partnership with Pantaloons,"

Vineet Jain, managing director of Bennett Coleman & Co. Ltd, said in an official statement.

Inspired by fresh feeling and attitude, Pantaloons Fresh Fashion is a fashion brand that has 24 stores across the country in 14 cities.

"The new Indian woman is conscious about her image, her fashion, as well as her abilities and is playing a larger role in society. Femina is a strong brand, catering to the needs and aspirations of this woman. Pantaloons, has therefore decided to be associated with the Femina Miss India pageant," said Kishore Biyani, managing director of Pantaloon Retail (India) Ltd.

While the biggies came together here Saturday, Liberty and Tanishq continue their association with the pageant on a much larger platform, becoming its associate sponsors.

Liberty is the pageant's 'Official Footwear Partner' and Tanishq is the 'Official Crown and Jewellery Partner'.

Richfeel Trichology Centre will maintain its association as the 'Official Hair Care Experts' for the seventh year consecutivel