Bollywood stars Gulshan Grover and Mahima Chaudhary will join with Fashion Design Council of India (FDCI) President Sunil Sethi to announce a new partnership between FDCI and People for the Ethical Treatment of Animals (PETA) India on 15th February evening, during the upcoming Wills Lifestyle India Fashion Week in Delhi.
The partnership's theme is "Fashion for Freedom – Boycott Zoos" and will be announced with the help of two caged models wearing body fitting costumes to resemble big cats. PETA, FDCI, Gulshan Grover and Mahima Chaudhary want people to know that animals belong in nature, not locked up in cages in zoos. The campaign will extend to FDCI's next fashion week in September.
“Fashion is about beauty and freedom of expression. Animals who are jailed in zoos are denied everything that is natural and important to them—including the ability to fly, swim, select partners, socialize—simply because they are beautiful,” says Sunil Sethi. “Fashion is also about making a point and we’re joining up with PETA to say if you respect animals, let them live out their lives free, as they were meant to be.”
Hundreds of thousands of animals languish in zoos around the world. They express their frustration and loneliness through obsessive, repetitive and even self-destructive behaviour, such as pacing, head-bobbing and self-mutilation. Elephants in the wild live in close-knit families; female offspring often stay with mothers for life. But zoos routinely split up families and destroy the very social structure that defines these animals.
Visitors to zoos receive no education about the animals' true natures in the wild. PETA's investigations of zoos across India reveal horrific conditions including deficiencies in food, drinking water, housing, veterinary care and environmental enrichment.
"Wildlife belongs in the wild", says PETA India Chief Functionary Poorva Joshipura. "In zoos, majestic animals are driven insane from the frustration of captivity. People do not want their freedom to be taken away and neither do animals."