Denim’s blue no more. It’s pink jeans that are hugging the bottoms of divas across the world, and taking the city’s style street by storm. After film stars such as Rachel Bilson, Cameron Diaz and Katrina Kaif were seen sporting the style recently, Delhi stores report that the stuff has set cash their registers ringing.
“We have a lot of buyers who want pink jeans,” says Manish Saksena of Tommy Hilfiger India. Rahul Singh of Ritu Wears says, “There is a sudden craze for them. We have jeans in various shades of pink and they’re flying off shelves fast.”
Style gurus give it a thumbs-up. “It brings in a mood change and freshness,” says Delhi-based designer Rina Dhaka. Payal Jain says, “It’s a very stylish 80s trend.” However, designer Urvashi Kaur warns, “Pink jeans can make your lower body look bigger. So You need a well-toned body to pull it off.”
Who’s flaunting it
Actor Cameron Diaz
British model-actor Kelly Brook
Actor Rachel Bilson
Actor Katrina Kaif
Pop star Katy Perry
Singer Victoria Beckham
Pop artist Rihanna
Some style experts feel pink is too kiddish a colour to flaunt on the legs. “I think pink is too Barbie-ish a shade for denim. It’s like screaming out loud that you are the ‘with it’ girl. The trend will reach its peak and then die down,” says designer Namrata Joshipura.