Bollywood actress Prachi Desai is the new face of international cosmetics brand Neutrogena in the Indian market.
US-based pharmaceuticals company Johnson & Johnson launched Neutrogena in the Indian market Thursday, offering around 25 beauty items ranging from fairness creams, face cleansing lotions to sun protection and hand and body care products.
Speaking about the endorsement, Prachi said: "The arrival of Neutrogena in the Indian market is going to be a gift for thousands of consumers who have waited long for products that really work."
The range is meant especially for the Indian skin type and the company has been testing the product for the past two years to suit Indian skins.
"We are bringing science to the art of beauty. For the past two years, we were understanding the needs of Indian customers because we wanted to give our consumers only the best," said Swami Raote, managing director Johnson & Johnson (J&J), at a press conference.
"We are targeting mainly women living in metro cities. Therefore, our products will be available in major Indian cities and towns," he added.
According to a survey, the skin care market in India is around $67 billion. This is because of the fact that women have become beauty conscious over the years.
"People want to look good and are concerned about fairness, aging, blemishes - in short they want to look beautiful. We have products that not only give complete solutions but also complete satisfaction as well," explained Tina Mistry, vice president of J&J.
"The Indian skin care market is still in a nascent stage because there was a time when women were very indifferent about the way they looked. Things have changed today and young women want products that give them results," she added.
The product range starts at Rs.85 and goes up to Rs. 500.