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Prada's campaign portrays new classicism

Inspired by ancient age and a desire to return to basic emotional and physical dimensions in classical art and early culture, the models will be seen in crumpled dresses adorned in bows and bras.

fashion and trends Updated: Dec 22, 2008 16:45 IST

International brand Prada's campaign for the spring/summer is all about new classicism with a rebel edge and is shot by photographers Steven Meisel and Hedi Slimane for womenswear and menswear respectively.

Inspired by ancient age and a desire to return to basic emotional and physical dimensions in classical art and early culture, the models will be seen in crumpled dresses adorned in bows and bras for the womenswear campaign images, reports vogue.co.uk.

Meanwhile, shot in black and white, Slimane has shot the male models in a moment of reflection, sporting the season's key pieces, from classic suiting to informal outerwear.

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