We have often heard of celebrities being extremely fashion conscious and not ever wearing the same ensemble twice. But Priyanka Chopra is reversing this trend by way of a campaign on Twitter called #itscooltorepeat.
The actor-singer has started this campaign with her stylist Ami Patel. Priyanka feels there are many reasons why it's cool to repeat- its eco-friendly and helps protect nature. She has urged her Twitter followers to come up with cool, innovative and fun reasons and post it with the hash tag- itscooltorepeat on the micro-blogging website.
Talking about the campaign, she told HT Cafe: "Why should celebrities not be able to repeat or wear stuff they like? Why is it that when I wear my favourite outfit twice, it's circled, zoomed in and runs with an unkind caption like 'fashion offender', or 'she cannot afford it'. What bullshit! I can afford it, but maybe this is my favourite pair of jeans and I want to wear it three times."
"It's cool to repeat outfits and I am going to do it. I am also very opinionated. I think today, young people are trying so hard to be perfect and live up to society's expectations that they forget who they really are. But there are certain things you have to remember. You may not be the perfect student scoring 100 out of 100, but you could be an amazing son or a daughter. Why run after perfection? Accept your flaws. Contentment comes only after you accept who you are," she added.
TWITTER BUZZ Saima (@saima_selim): @priyankachopra you're a true star for trending #itscooltorepeat
Shilpa (@Suhaasi): Yes #itscooltorepeat . Hope the Page 3 media take note & stop publishing those silly articles about celebs who repeat, feeding consumerism..
Akshaya (@AplusK_4): #itscooltorepeat @taylorswift13 "s " Stay Stay Stay"!!<3 #RED
Ami Patel (@stylebyami): #itscooltorepeat silverhitops cause th're too cool to wear just once. Remeber whr PC wore them before? @priyankachopra t.co/wXAgBvznPriyankaChopra FC (@PeeCeeManiac): #itscooltorepeat because peecee @priyankachopra makes the cloths more stylish. :) @stylebyami @TeamPriyanka
LATEST ON PRIYANKA
Priyanka Chopra, John Abraham to perform on Amitabh-Rekha's song
Be it with her sexy desi girl moves in Dostana (2008) or more recently in Agneepath, Priyanka Chopra has proved that she can dance. But while she has danced in her own films, she’s never really done an item number. FULL STORY
Bollywood actress Priyanka Chopra has paid tribute to legendary filmmaker Yash Chopra, who passed away last week, at an awards ceremony here. The 30-year-old actress performed on hit numbers from Chopra's films in his five decade long career at the People's Choice Awards last evening.BIG B PRAISES
It’s been a traumatic, but a truthful year: Priyanka Chopra
t’s fun to be Priyanka Chopra now, says Priyanka Chopra. This year has been a roller-coaster ride, but Pee Cee is pleased that it’s ending with optimism. After three very successful films — Agneepath, Teri Meri Kahaani and Barfi! — and a successful single, ‘In my city’, the actor and singer is on a different kind of high. CHOPRA SPEAKS
If the Gangs of Wasseypur guys wore a gamchha at Cannes, Priyanka Chopra plans to go a notch higher and do the Bhangra at Oscars. If her film Barfi!, which is India’s official entry to the Academy Awards, makes it to the final list that is. PRIYANKA SPEAKS
In My City song is very Indian: Priyanka
Despite going international with her new single song In My City, actress Priyanka Chopra says she has tried to retain the Indianness in her new album. READ Priyanka Chopra yet to decide on Shootout At Wadala item song
There have been murmurs that Priyanka Chopra has agreed to do an item number in Sanjay Gupta's Shootout At Wadala. However, sources close to the actress say that whether she will do the song or not is yet undecided. One of the reasons being the concept of the song which is not yet clear. FULL STORY
Priyanka, Ram in Zanjeer promotional song
Producer Amit Mehra, son of late Prakash Mehra, says that Zanjeer remake will have a promotional song with Priyanka Chopra and Ram Charan Teja featuring in it. READ
After wooing her fans with her melodious voice in her single, Priyanka Chopra is in the mood to try her hand at DJing. VIDEO
Follow us @htShowbiz