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Quick fix beauty

LFW models resort to last-minute cosmetic treatments.

fashion and trends Updated: Sep 20, 2010 03:16 IST

Lip augmentation, Botox, face lifts, tummy tucks, liposuction, higher cheekbones, eyebrow correction… the ongoing Lakmé Fashion Week (LFW) has led to models making a beeline for quick fix cosmetic treatments. “There has been a steep rise in the number of models coming to me for cosmetic correction in the last 10 days. This is the modelling season, and they want their under-eye skin and frown lines fixed for the Fashion Week,” says cosmetologist Rashmi Shetty.

The number of patients asking for quick fix treatments has doubled since last year, say doctors. One treatment that has gained popularity among Indian models this year is Botox for the neck. “Models have to wear a lot of off-shoulder dresses. In such a situation, it is important for the neck to appear shapely. For this, they have started asking for Botox treatment in the neck area, which is a relatively newer concept. It makes the neck look longer and slender,” says cosmetologist Falguni Shah, who has been getting close to three-four cases every day. The treatment costs close to R8,000 - R12,000.

“Models get clicked a lot these days, so they don't want any scar and don't want to look tired in the pictures,” Shah adds.

Other quick fix procedures in demand are higher cheek bones, lip jobs, eyebrow shaping, skin rejuvenation and jaw-line shaping.

“Botox treatment to get rid of frown lines and wrinkles on the face are also hugely sought after during such occasions. Lip augmentation and face lifting through dermal fillers come next,” says Surjeet Kaur Bava, cosmetologist at the Ultra Slim Laser Clinic.

Models feel it is performance pressure, time constraints and high stress levels that lead to the need for quick nip and tuck. “If it works well with some, why not? Only, they should make sure it's carefully performed. I think the pressure of looking good all the time is more for the showstoppers,” says model Noyonika Chatterjee.