Rent a gown for Rs 28,000
Hiring out a dress for Rs 25,000 a night, only to return it the next day? Seems steep but Bandra-based designer Sonia Mehra insists her luxury rent-a-dress concept has more than a few takers.fashion and trends Updated: Nov 08, 2010 17:09 IST
Your grandmother might call this money down the drain, but Mumbai’s fashionistas don’t seem to mind. Hiring out a dress for Rs 25,000 a night, only to return it the next day? Seems steep but Bandra-based designer Sonia Mehra insists her luxury rent-a-dress concept has more than a few takers.
“Before, only celebrities used to rent clothes from us. But now, everyone wants something different to wear when they’re out partying or attending some formal event. I have so many college girls who come to me, and they don’t seem to have a problem spending that kind of money,’ Mehra says.
Her range of clothes starts at Rs 3,000 for short dresses, Rs 8,000 for cocktail gowns, Rs 12,000 to Rs 16,000 for saris and about Rs 25,000 for lehengas. Top that with the refundable deposit fee that she charges, which includes the cost of the dry-cleaning, and that’s quite a packet that Mehra’s customers have to shell out. Doesn’t she think her concept is too costly, especially when established designers like Ranna Gill, Namrata Joshipura and even Manish Arora retail their garments for less than her rent rates? “You have to see my gowns to believe them,” she retorts. “They’re not over-the-top but are exotic red carpet gowns.”
Mehra recounts that her most expensive hire was when a recent bride’s sister rented out a lehenga-sari for about Rs 28,000 a night. “She was very happy because she was complimented all night for her garments. And she would never have dreamt of spending enough money to have a custom-made gown created for her,” Mehra adds.