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Reworking a classic

Designer Ashish N Soni has returned to his forte of menswear, with his couture show being held today at Mumbai, reports Kirti Mehta.

fashion and trends Updated: Sep 17, 2008 15:44 IST
Kirti Mehta

The first ever Couture Week of the country has just begun and India’s finest are showcasing their designs. If you thought the ensembles are only for women, then think again. Designer Ashish N Soni has returned to his forte of menswear, with his couture show being held today at Mumbai.

Almost 70 per cent of this collection is menswear. The men’s line being displayed at HDIL India Couture Week consists primarily of a modern interpretation of the classic sherwani. Soni says, “I have incorporated avant garde embroidery techniques that modernise and reinvigorate this aesthetic, which has been part of our clothing history for centuries.”

About women’s designs, he says, “The looks are either in the form of a slim pantsuit or a slim skirt suit with a tremendous feel for modern living that seems keen to elaborate on the soft, feminine message.”

Commenting on the creation of this Couture Week, the designer says, “In the ever-fickle fashion industry, couture is the one entity that has never really budged from its founding principles. However, to remain relevant, it must challenge the very boundaries that make it so highly esteemed.” Soni seems to be working in that direction.